Watch your favorite HD TV show, movie, or play your favorite videogame in extraordinary detail with the Sony? BRAVIA? KDL-52XBR7, the world's first 240Hz LCD TV. Featuring Full HD 1080p resolution, the BRAVIA? KDL-52XBR7 also boasts innovative Motionflow? 240Hz technology that quadruples the frame rate of standard HDTVs, providing unprecedented motion detail for a superior viewing experience. Additionally, its BRAVIA Engine? fully digital video processor further reduces noise, sharpens image detail, and improves color accuracy. Even more, the BRAVIA? KDL-52XBR7 has an Advanced Contrast Enhancer (ACE) dynamic backlight control that produces deep blacks in darker scenes without sacrificing shadow detail.Price: $2,999.99
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